Created for Bang & Olufsen’s participation during Fuorisalone 2019, the site, previously a textile factory, provided space for: Reception, cafe, pop-up shop, a heritage exhibition, private meeting room, as well as the primary installation showcasing the newly launched “Beovision Harmony” TV.
Visitors first traversed through an explorative journey, learning about specific products through time. Each with their own historical, technical, or design significance to both the brand’s reputation for innovation, as well as a particular relation to the new TV. Light, airy curtains added softness, elegance, and backdrops and guided navigation to the main installation.
Located in the double height atrium, the TVs floated on a still reflecting pool which poetically rippled when engaged with sound. Aluminum details, paying homage to the brand’s core material, extended into architecture by lining passageways, tunnels, and cinematic seating.
Via S. Carpoforo 9, Brera – Milan, IT
April 9-14, 2019
Commercial / Exhibition / Campaign Set Design
Concept Development | Space Planning Design | Design Development | Material Specifications | Production | Project Management | On-Site Support
KEY CONTRIBUTORS: Damgaard Jensen – Signage + Fixture Fabrication | B&O Internal Task Force – Exhibition Curation, Carpentry, Metalwork, Install | Fritz Hansen – Furniture Partnership | Illy Coffee – Cafe Partnership